"One & Done" Quick Market Assessment

Pre-Test the Deep, Turbulent Waters Where You Want to Swim

This is for those with a gleam in your eye, a Great Idea you want to take to market: If it's “your baby” (you’re an innovator) or one of many funding requests on your docket (you’re a VC), you can dip your toe in the water and get an objective market reading to support vital funding, timing, and priority decisions.

E-RM has developed a handy, smartly designed survey service that goes deep, gets granular. It deftly diagnoses how consumers assess your idea, giving guidance on where and why it falls short (if it does) or on how big this opportunity really is. Maybe it’s bigger than even you think it is!

Ask yourself: How Many Consumers Have I Heard From About My New Product Idea?

You'll get fresh, pin-pointed product feedback from 1,000 consumers! ...in a comprehensive Market Assessment of your concept and the market(s) for it.

You benefit by reducing risk and uncertainties. The findings resolve YOUR marketing issues so you can act confidently, with a new, solid - maybe even awesome - marketing strategy. You can expect the findings - and the conclusions they support - to withstand the test of time. Hence: "One & Done"...but not forgotten, because....

Before and After

Before: Our first work phase scopes out the project. It's a fact-finding/brainstorming session at no cost to decide together a "Go" or "No Go" on the project.

After: E-RM will go back to the survey data to answer or shed light on any new issue that arises for six months after the fieldwork dates at no added cost to you.

SCROLL DOWN to watch interview, review analytical details, read Q&As, or see a prototype end product: E-RM's report.

MeetAdvisors Features "One & Done" Quick Market Assessment (formerly Q3MA)

Bart Zehren Introduces this new innovative "quick market test" to Ari Garber at MeetAdvisors

Here’s a video via MeetAdvisors with Ari Garber discussing E-RM‘s "One & Done" Quick Marketing Assessment.

Contact Bart now to use his "One & Done" QMA to get real consumer feedback on your new product concept. Scroll down for quick access to several commendations by Bart's clients and colleagues.

Metrics and Concept Diagnostics

Measure Market Potential & Shore-Up Your Next Moves

Our 'quick market assessment' is for when you need an objective, quantified assessment of your concept’s native appeal—based on consumers’ bottom-line, self-expressed likelihood to buy. The project report is an assessment of market potential:

  • Cross-checked against demographics, geographics, and any consumer needs states on which you’re basing the product’s reason for being,
  • Backed up by “in-their-own-words” explanations of reasons, pro and con, behind stated likelihood to buy it (or not).

This profile of instructive metrics and diagnostics surely merits a place in your marketing plan. With the fresh insights, you can work up or revise market impact and sizing estimates, revisit sales/volume projections, review your planned pace for growth, and assess vital investments you'll need and when, to best seize this opportunity.

You'll know if it's advisable to tweak or modify the product. You can reset budgets or time horizons in a confident, sure-footed manner as you bring your best product to market — in the right way, at the right time.

Questions & Answers

Q. Who will be completing the survey, what are their demographics and where are they located?

A. The survey will be exposed to a balanced opt-in sample of 1,000 consumer households from a far larger nationwide pool the panel company maintains. Respondents' demo- and geographic data will be carefully analyzed with respect to interest levels in your product.  

Q. How can I know that they are in my market?

A. Respondents are queried about their disposition and behaviors toward the product category. In my analysis I look at all the findings to identify key groups showing the most purchase interest in your product to be sure they're sharply identified for targeting purposes.  

Q. How can you produce such a clear "big picture" of the market for my idea with such a short, compact survey?

A. OK, now you've hit on it: my "secret sauce". It's the revelations that come from searching beyond responses to each question to find deeper relationships and key response patterns across all questions. In the hands of a savvy market research analyst that becomes second nature, but only with lots of experience. So I'm confident it can't be easily or readily duplicated. These are my questions - I know how to handle them.  

Q. Why is this better than the traditional MVP process?

A. Not a hands-on D-I-Y experience or "platform", "One & Done" Quick Market Assessment is a fast way to acquire a high volume of rich quantitative and qualitative feedback from a large sample of consumers at a chosen moment in time (when you're ready for it). It can be used in conjunction with MVP to strengthen key moments of discovery and help support big, market-expanding implementation decisions. For USA market and elsewhere.  

Q. Why should I spend the money for this research when I can spend it on sales to bring in customers directly?

A. Because the findings will allow you to reflect on how and why to allocate your funds (and time) more judiciously, spend them more efficiently, and execute a long term marketing plan more effectively - all with a sure-footed, ongoing sense of confidence. Not to mention, maybe raise funds from investors much more easily!

Prototype for Your “One & Done” QMA Product Report

1.   Quantification of Consumers’ Purchase Interest and Intent

  • Bottom Line on Where You Stand on Consumer Demand, with Geomarketing and Demographic Detail

2.   Elaboration of Need States Most/Least Linked to Purchase Intent and Demand

  • Raw Material to Identify “Pain Points”, both Obvious and Subtle, Even Surprising Ones (perhaps)

3.   Specs on Most Attractive Target(s) for Marketing Communications

  • Validating (or not) Your Target Market Theories, Hypotheses, etc., with Clear Consumer Profiles

4.   Diagnostics Based on Consumers’ Verbatim Reasons Motivating High, Medium, Low Purchase Intentions

  • Precious Raw Material In Consumers’ Own Words For/Against Purchase

5.   “Big Picture” Discussion of Product Purchase Interest, Need States, Purchase Drivers/Barriers, Demographics, Nationwide Geography, etc. - The “Lay of the Land” that will suggest Best Strategic Pathways

6.   Specific Clues, Direction, Guidance for Marketing Strategies to:

a.   Define, Target and Reach Distinct Consumer Segments,

b.   Settle/Finalize Product (or Service) Development Issues,

c.   Create Most Effective Marketing Communications Content,

d.   Help Grow Overall Market Response/Sales Growth in the Long Run

…plus documentation of the project methodology with specification of analytical procedures and statistical details.

Greetings! Welcome to my site. Let’s get acquainted.

Greetings! Welcome to my site. Let’s get acquainted.

 

COMMENDATIONS I’VE RECEIVED

Extracts from 4 of 7 more elaborated commendations, testimonials posted (in full) on my LinkedIn Profile (https://www.linkedin.com/in/bartzehrenerm/) and cited here to whet your appetite while reassuring your mind.

“Bart has been an invaluable strategic partner for our business. His intimate understanding of market research methods, as well as his knowledge of B2B and B2C verticals enables Bart to add value to every interaction…”

—  Dan Callahan, President at Vivisum Partners

 

“Bart and E-RM were a tremendous resource for us as we developed a strategic new product…The results were of tremendous value to help us focus our product requirements and develop a campaign for launching and positioning the product…”

—  John Keeling, SVP, Business Development at The Motley Fool

“A person who is always fully involved in all his projects, Bart is a delight to work and exchange ideas with. He is completely dedicated to his clients, is extremely careful in scoping market research studies and quick to suggest innovative approaches wherever a roadblock is encountered…“

—  Yusof Ahmad, MR Methodology and Analytics Professional

 

“…I can honestly say Bart is one of the best "big picture" thinkers I have ever met. Bart doesn't just "put out fires"; he "protects the forest". When presented with an issue, Bart not only addresses the current issue at hand, but is forward thinking enough to understand the importance of the current issues in the context of the business as a whole. His ability to see the big picture makes him a very valuable partner to any business.”

—  Susan Lee, AIDA Marketing