Q3MA: A Quick Market Test That Does So Much More
Compact, Full-Service Research for Innovators, Entrepreneurs and VCs
Evanston, IL, research firm E-RM has developed a compact, full-service hybrid research service for innovators, entrepreneurs and VCs to assess market viability of new consumer products. Called Q3MA, it uses consumer panel services to gather pinpointed quantitative and qualitative feedback to diagnose a new consumer product’s prospects for nationwide growth or market expansion.
The November 2015 issue of Quirks MR Magazine highlights our powerful Q3MA (Quick, Qualitative and Quantitative Market Assessment) as ”a compact, full-service full-service hybrid research service for innovators, entrepreneurs and VCs to assess market viability of new consumer products.” Q3MA gathers “pinpointed quantitative and qualitative feedback to diagnose a new consumer product’s prospects for nationwide growth or market expansion”.
Q3MA is a breakthrough way to use well-established, validated, tried and true research tools. It brings together a basic core of questions that every entrepreneur needs answered. This simple, yet national market test gives survey feedback from consumers that's remarkably comprehensive and powerful. It’s exactly what you want before going to market "for real", or as a precursor to pitching venture capitalists and other funders, or prior to embarking on an adventurous campaign to "take it national.”
Q3MA is not a D-I-Y cloud-based platform or app. It's a quick market test that, as a service, incorporates a professionally designed nationwide survey with expert data analysis and a conclusive report of the findings that discusses the marketing implications. So it's really much more than a one-dimensional "market test"; it's a deeper market assessment.
Any entrepreneur or established business owner with a new product (or service) idea worth at least 6 figures in annual revenue, can't afford not to do this pre-market test and diagnostic assessment that comes directly from a nationally-balanced sample of 1,000 consumers.
And for VCs or equity partners and investors, Q3MA is available now and we’re able to offer discounts when multiple product concepts are run at the same time.