Principal and Founder of E-RM: E-Research for Marketing
Bart Zehren runs E-RM (E-Research for Marketing). He built this custom design primary research business to serve marketing communications, brand strategy, integrated ad/PR/marcom agencies, and corporate clients. Contact Bart Zehren.
He has extensive account management experience at market research firms. He’s also created, built and managed in-house research groups for Allied Van Lines, Northern Trust Bank and for Citicorp Diners Club as the Vice President of Marketing Research, Information & Planning Services.
Bart’s client work features qualitative and quantitative research design, full service project implementation and consultative support for:
- » Strategic market structure and segmentation programs
- » Customer “satisfaction”/loyalty measurement and modeling
- » New product R&D and new venture assessments
- » Brand positioning and media/advertising/communications testing
- » Market and customer tracking, online and off
- » Usability testing for a new, innovative crowd-based website
- » New product market assessment for entrepreneurs and innovators
…and more, via traditional and online methods for product and service marketers facing B2C/B2B market sectors domestically and worldwide.
Clients Bart and E-RM have served include two professional associations (ADA: American Dental Association, PMI: Project Management Institute), a local museum (Lake County Discovery Museum), a credit bureau (TransUnion), major bank/credit card issuer (Citibank), a stock market advisory service (The Motley Fool), retail support services and e-commerce firms (ShopperTrak, cars.com), book publishers (Meredith Book Group, TIME/LIFE Books), hospitals (e.g., BroMenn Healthcare), CPG brands (Miller Beer, Morton Salt), home energy products or services (NIPSCo, ComEd), via traditional or e-research methods.
Bart’s also an author and occasional speaker on contemporary issues. He’s taught and mentored graduate courses in marketing and marketing research for campus and online universities.
He holds a University of Chicago MBA and BS Economics from University of Illinois at Chicago.