With all those new and complicated moving parts, didn't it occur to you that, sooner or later, something was bound to go wrong? And didn't it, usually? This is the principle behind the "Moving Parts Theory of Customer Satisfaction."
Data interpretation is tough enough without adding to the ambiguity with unknowns and “unknown unknowns”. When I see some customer satisfaction surveys, I hear that Rolling Stones refrain: “I can’t get no satisfaction.”
E-RM prefers to avoid the “S” word—satisfaction—in our quantitative customer "satisfaction" studies. That’s because it’s such a wimp-word; it packs no punch and is often abused (deliberately or otherwise) to show high ratings by applying it in an undemanding scale.
Communication is key. Let’s text/chat about your needs and new product situation. Just text "1 & Done" and your name to 847/864-7159 or reply below. Then we'll talk. What then awaits you will be solid, genuine understanding of your "delighted customers of the future".