E-RM prefers to avoid the “S” word—satisfaction—in our quantitative customer "satisfaction" studies. That’s because it’s such a wimp-word; it packs no punch and is often abused (deliberately or otherwise) to show high ratings by applying it in an undemanding scale.
To design an appropriate research project for customer satisfaction, competitive brand allegiance, etc., I need to know which purpose is being served. Research cannot serve two masters.
Communication is key. Let’s text/chat about your needs and new product situation. Just text "1 & Done" and your name to 847/864-7159 or reply below. Then we'll talk. What then awaits you will be solid, genuine understanding of your "delighted customers of the future".