A Quick Market Analysis That Does So Much More
Compact, Full-Service Research for Innovators, Entrepreneurs and VCs
Evanston, IL, research firm E-RM has developed a compact, full-service hybrid research service for innovators, entrepreneurs and VCs to assess market viability of new consumer products. ...it uses consumer panel services to gather pinpointed quantitative and qualitative feedback to diagnose a new consumer product’s prospects for nationwide growth or market expansion.
The November 2015 issue of Quirks MR Magazine highlights our Quick, Qualitative & Quantitative Market Assessment (Q3MA) as ”a compact, full-service full-service hybrid research service for innovators, entrepreneurs and VCs to assess market viability of new consumer products.” This innovative service gathers “pinpointed quantitative and qualitative feedback to diagnose a new consumer product’s prospects for nationwide growth or market expansion”.
Q3MA is a breakthrough way to use well-established, validated, tried and true research tools. It brings together a crucial core of questions every entrepreneur needs answered. This simple survey gathers feedback from consumers that's remarkably comprehensive and powerful. It’s exactly what's needed before going to market "for real", as a precursor to pitching VCs and other funders, and prior to embarking on an adventurous campaign to "take it national.”
Q3MA is not a D-I-Y cloud-based platform or app. It's a quick market analysis that, as a service, uses a professionally designed nationwide survey, expert data analysis, and an incisive report that discusses any marketing implications. Much more than a one-dimensional dipstick "market test", it's a deeper market assessment.
Any entrepreneur or business with a new product (or service) worth 6 figures or more in annual revenue, can't afford not to do this pre-market diagnostic assessment. It's based solely on consumer needs combined with pin-pointed product feedback (ratings and verbatim commentary) from a demographically-balanced national sample of 1,000 respondents.
It's time for marketing research to step up and answer the call by helping raise the success rate and levels of new consumer product ventures, enabling entrepreneurs to move forward confidently, at a steady, sure-footed pace.
And for VCs, equity partners, investors, etc., this service is available now. We’re offering discounts when multiple product concepts are run at the same time.