A Quick Market Analysis That Does So Much More
Compact, Full-Service Research for Innovators, Entrepreneurs and VCs
Evanston, IL, research firm E-RM has developed a compact, full-service hybrid research service for innovators, entrepreneurs and VCs to assess market viability of new consumer products. ...it uses consumer panel services to gather pinpointed quantitative and qualitative feedback to diagnose a new consumer product’s prospects for nationwide growth or market expansion.
The November 2015 issue of Quirks MR Magazine highlighted our “One & Done” Quick Market Assessment (formerly called: Q3 - Quick, Qualitative & Quantitative, Market Assessment) as ”a compact, full-service full-service hybrid research service for innovators, entrepreneurs and VCs to assess market viability of new consumer products.” This innovative service gathers “pinpointed quantitative and qualitative feedback to diagnose a new consumer product’s prospects for nationwide growth or market expansion”.
Ask yourself: "How many people have you heard from about your new consumer product?" How about 1,000 consumers nationwide?
”One & Done” Quick Market Assessment is a breakthrough way to use validated, tried and true research tools. It brings together a vital, innovative core of crucial questions every entrepreneur needs answered. This simple survey gathers feedback from consumers that's comprehensive and powerful. It’s exactly what's needed before going to market "for real", as a precursor to pitching VCs and other funders, and prior to embarking on an adventurous campaign to "take it national.”
Not a D-I-Y cloud-based platform or app, it's a Market Assessment that uses a concise accessible nationwide survey resource, expert data analysis, and deep analytical reporting that uncovers and explores the marketing implications. Much more than a one-dimensional dipstick "market test", it's a thorough consumer assessment.
Any entrepreneur with a new product (or service) worth 6 figures or more in annual revenue, can't afford not to do this pre-launch diagnosis. It's based on linking consumers' "needs states" to pin-pointed product feedback (both purchase likelihood ratings and free form verbatim commentary) from a balanced national sample of 1,000 respondents.
It's time for marketing research to step up and answer the call by helping raise the success rates and levels of new consumer product ventures, enabling entrepreneurs to move forward confidently, at a steady pace with sure-footed confidence. As custom research it addresses YOUR critical but unresolved marketing issues and challenges.
So, how many consumers have you heard from about your new product? 1,000 consumers nationwide are standing by!
And for VCs, equity partners, investors, etc., this service is available now. Discounting applies when multiple new product concepts are run at the same time.