Prototype for “One & Done” QMA - Your Product Market Research Report

 

1.   Quantification Of Consumers’ Purchase Interest and Intent, With National & Regional Market Penetration Estimates

  • The Bottom Line On Where You Stand On Consumer Demand Nationwide, With Geomarketing And Demographic Detail

2.   Elaboration Of Need States Most/Least Linked To Purchase Intent

  • Raw Material For Identifying “Pain Points”, Both Obvious And Subtle, Even Surprising Ones (perhaps)

3.   Specification Of Most Attractive Target(s) For Marketing Communications

  • Validating (Or Not) Your Target Market Theories, Hypotheses, Guesses With Clear Consumer Self-Identification

4.   Diagnostics Based On Consumers’ Verbatim Reasons Motivating Purchase Interest: Pro, Con, And Neutral

  • Precious Raw Material In Consumers’ Own Words For/Against Purchase: Real, Direct Consumer Understanding

5.   “Big Picture” Discussion Of Product Purchase Interest, Need States, Purchase Drivers/Barriers, Demographics, Nationwide Geography, etc. - The “Lay of the Land” That Will Suggest Best Strategic Pathways Available

6.   Specific Clues, Direction, Guidance For Marketing Strategies To:

a.   Define, Target And Reach Distinct Consumer Segments,

b.   Settle/Finalize Product (Or Service) Development Issues,

c.   Create Most Effective Marketing Communications Content,

d.   Help Grow Overall Market Response/Sales Growth In The Long Run

…plus documentation of the project methodology with specification of the analytical procedures and statistical details.