Questions & Answers
About E-RM’s "One & Done" Quick Market Assessment
Q. Who will be completing the survey, what are their demographics and where are they located?
A. The survey will be exposed to a balanced nationwide opt-in sample of 1,000 consumer households from a pool the panel company maintains to represent the US population. Respondents' demo- and geographic data are made available and will be carefully analyzed with respect to interest levels in your product.
Q. How can I know that they are in my market?
A. As illustrated by this example survey, respondents are queried about their disposition and behaviors toward the product category. In my analysis I'm then able to look at all the findings to identify key groups showing the most purchase interest in your product to be sure they're sharply identified for targeting purposes.
Q. How can you produce such a comprehensive "big picture" of the market for my product with such a short, compact survey?
A. OK, now you've hit on it: my "secret sauce". It's the revelations that come from searching beyond responses to each question to find deeper relationships and key response patterns across all questions. In the hands of a savvy market research analyst that becomes second nature, but only with lots of experience. So I'm confident it can't be easily or readily duplicated. These are my questions - I know how to handle them.
Q. Why is this better than the traditional MVP process?
A. Not a hands-on D-I-Y experience or "platform", "One & Done" Quick Market Assessment is a fast way to acquire a high volume of rich quantitative and qualitative feedback from a nationwide sample of consumers at a chosen moment in time (e.g., whenever you are ready for it). It can also be used in conjunction with MVP to strengthen key moments of discovery and help support big, market-expanding implementation decisions.
Q. Why should I spend the money you want for this research when, instead, I can spend it on marketing and sales to bring in customers directly?
A. Because the findings will allow you to reflect on how and why to allocate your funds (and time) more judiciously, spend them more efficiently, and execute a long term marketing plan more effectively - all with a sure-footed, ongoing sense of confidence.